- BASF explores the spaces in-between
- A reorganization is taking place in people's minds and a new array of values is about to take shape
- Consideration of the growing need for sustainability and functionality
Each year, designers for BASF’s Coatings division create a new collection to inspire automotive designers around the globe. The 2022-2023 collection is called NEW ARRAY, providing innovative shades with an increasing focus on sustainability and functionality, while still moving into new and exciting color spaces.
The collection title NEW ARRAY refers to the thoughtful process of ordering values and responding to new needs.
EMEA – The doors of possibility are open
The colors of Europe, Middle East and Africa reach high chromaticity with spectacular new pigments – enabling beautiful and intense new shades.
The darker tones are fine and smooth. Neutral color shades play with a virtual look by adding subtle color information. Effects are there to support the idea and visual impression.
Asia Pacific – Standing in a liminal space
Standing in a liminal space, the colors of Asia Pacific bring us comfort, happiness, spice, and solutions reflecting human individuality, which is expanding and gaining importance. They show people how to live gently and vividly with their own narratives.
The Americas – Visions of progress
Society is grappling with its directional pull, whether to move in a radically different aesthetic without losing touch with sophisticated appearance and compelling effects. Visions of progress emanate through the Americas colors with depth, texture, and compatibility. Expressions of natural and simplified options beckon both individuals and communities to embrace liminal spaces.
“Moving through the liminal uncertainty may ultimately provide grounding and opportunities to see into the future.”
Every year, the designers of BASF’s Coatings division study future trends which they use as foundation for the development of surface, texture and color positions. They draw inspiration from industry, fashion, consumer products, nature, technology, and more.
